That was a trick headline, sorry about that. You really can’t teach donors anything. In fact, that’s the completely wrong way to think. Not only does it not work, it’s…
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New donors are challenging and expensive to find. It’s painful. There’s just no way around it. Hopefully, you invested in acquiring new donors last year and saw good fruit from…
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Fundraising that will make you smile and delight the accounting department is what I’m talking about. Fundraising that donors love requires 3 things: Something bigSomething smallSomething remarkable The Big:It’s easy to make…
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One of my guilty pleasures is reading and watching science fiction. I’ve loved tales of rockets, space travel and aliens since I could read. That’s my Dad’s fault. His truck…
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Sorry if that sounds like one of those clickbait posts. It’s not clickbait, it’s truth. Really it’s a 13-word sentence that will improve your fundraising. Not only will these 13…
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Have you ever wondered why animal rescue organizations or international relief organizations show photos of animals or children in dire need? It’s not to heap guilt on you or disgust…
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My friend Roy Williams of Wizard of Ads fame talks a lot about how stupid it is to bore people. Roy’s a big-time advertising and marketing guy whose clients are the some…
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Fundraising is not about sounding smart, looking good or appearing professional. Deep breath everyone. Ready for some reality? The more you worry about making your fundraising copy sound professional the…