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  • What’s This About?
  • Small Business Consulting
  • Non Profit Consulting
  • Who Are We
  • Get In Touch
  • Wizard of Ads

Hoots & Thomas

Wizard of Ads Partners

Category

Wise Fundraising

  • The #1 Thing to Teach Donors

    That was a trick headline, sorry about that. You really can’t teach donors anything. In fact, that’s the completely wrong way to think. Not only does it not work, it’s…

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  • Care for Your New Donors

    Care for New Donors

    New donors are challenging and expensive to find. It’s painful. There’s just no way around it. Hopefully, you invested in acquiring new donors last year and saw good fruit from…

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  • Three Things

    3 Things Donors Love

    Fundraising that will make you smile and delight the accounting department is what I’m talking about. Fundraising that donors love requires 3 things: Something bigSomething smallSomething remarkable The Big:It’s easy to make…

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  • You Are NOT Alone

    The Life or Death Lesson for Fundraisers from SciFi

    One of my guilty pleasures is reading and watching science fiction. I’ve loved tales of rockets, space travel and aliens since I could read. That’s my Dad’s fault. His truck…

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  • What Do You See?

    13 Words That Will Improve Your Fundraising

    Sorry if that sounds like one of those clickbait posts. It’s not clickbait, it’s truth. Really it’s a 13-word sentence that will improve your fundraising. Not only will these 13…

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  • A musing on photos

    Have you ever wondered why animal rescue organizations or international relief organizations show photos of animals or children in dire need? It’s not to heap guilt on you or disgust…

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  • Bored. Bored. Bored.

    Creating Boring Fundraising

    My friend Roy Williams of Wizard of Ads fame talks a lot about how stupid it is to bore people. Roy’s a big-time advertising and marketing guy whose clients are the some…

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  • Looking Good!

    Fundraising That Works

    Fundraising is not about sounding smart, looking good or appearing professional. Deep breath everyone. Ready for some reality? The more you worry about making your fundraising copy sound professional the…

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